...Amon Carter Museumof American ArtCategory: IdentityYear: 2017
...The Amon Carter Museum of American Art, located in Fort Worth, Texas, is a museum with a large permanent collection of work by American artists made in the 19th and 20th centuries.The following identity proposal aims to frame the institution in a more contemporary light, suggesting an open space devoted to the display and celebration of work of all kinds. The square form of the mark suggests a floor plan or gallery space, with the entry acting as a kind of doorway to the west, reflecting Fort Worth’s city motto, “where the west begins.”
...Above: The C becomes active in two posters advertising artist-specific exhibits and another promoting a series of upcoming events.
...Below: Typographically-driven posters emphasize the materiality of works found in the museum’s permanent collection.