...British Film InstituteCategory: IdentityYear: 2017
...Established by Royal Charter in 1933, the British Film Institute is an organization dedicated to the promotion and preservation of film and the moving image in the United Kingdom. Technological gains have radically expanded and democratized both consumption and creation of the moving image, expanding the scope of the BFI’s operations. This proposed identity offers a leaner more nimble visual system, one that is able to respond to the demands of the media landscape the BFI operates in today.
...A roundel form, which carries with it strong visual associations to both Britain and film, acts as a mark. The roundel can be read a number of ways, either literally as a film spool or camera lens, or metaphorically as a portal or a focal point. The semiotic language of the mark combined with its simple geometric construction suggests both the BFI’s rich history as well as it’s current role as an agile, dynamic and relevant institution.
...Above: A pamphlet for a series of lectures and screenings to be held at the BFI in celebration of Stanley Kubrick’s film “Dr. Strangelove.”
...Below: The form of the mark is implied by type on a circular path in this poster series.